West London Windows

Iconography / User Experience Design / User Interface Design / Responsive Design / Wireframe Testing / Brochure Design

User experience and interface design for a London based windows and joinery firm. This project was developed with the team at Klutch Studio, learn more about the team and their work at klutch.studio

Brief

West London Windows Doors & Joinery enlisted our help in developing a website that would effectively communicate their brand essence and values. Specifically, they wanted to highlight their commitment to sustainability, high performance, true craftsmanship, and creating products that bring joy to their users. Specifically the goal was to create a website that would showcase these values in a clear and effective way while showcasing their portfolio of work.

Approach

Our approach to creating a website that truly embodied the West London Windows Doors & Joinery brand began with drawing inspiration from their fundamental values of sustainability, high performance, craftsmanship, and user enjoyment. We then infused this with a visual aesthetic that would strongly resonate with their target audience. This audience primarily consisted of affluent individuals. After conducting thorough research on their purchasing habits, lifestyles, competitors, and the industry as a whole, it became evident that a sleek and modern design that exudes sophistication and luxury would best appeal to this demographic.

By integrating high-quality images into galleries to display their impressive portfolio of work and using a combination of text and iconography to emphasise their expertise in the field, the West London Windows Doors & Joinery website effectively informed potential clients about the benefits of choosing their services. The inclusion of clear calls-to-action throughout the site encouraged visitors to get in touch with the company, making the user flow seem seamless and increasing quote inquiries.

Inspiration

As well as the brand personality and the influence of their target markets preferences inspiration for this project came from their product. The logo specifically drawing inspiration from blueprints of windows and doors. By stripping back the elements on these drawings and simplifying the forms to minimal sleek lines, we were able to create an elegant brand mark for the visual identity. 

We carried these simple and light strokes throughout the brand by integrating them into the iconography and user interface components. For the colour scheme, we opted for a dark green hue that nods towards sustainability while also conveying a sense of premium quality. To balance this, we incorporated a stone-coloured hue of off-white as the secondary colour.

To uphold the brand's formal and sophisticated aesthetic and highlight its commitment to craftsmanship, we selected a delicate serif font for the typography. Serif fonts are typically associated with artisanal quality and thus align with the brand's values.

Outcome

The final result was a visually elegant website that perfectly captured West London Windows Doors & Joinery's brand personality and mission. The site features a clean and modern design that effectively showcases the company's portfolio of work and provides valuable information to potential clients. Thanks to the clear calls-to-action and user-friendly layout, the website has helped West London Windows Doors & Joinery to attract new business and build their reputation as a leading provider of windows, doors, and joinery services in the West London area.