FatFace V.I.P. Data Capture Postcards

Retail Communications / Illustration / Print Production / Data Capture Design / Typography / User Experience Design

This design project involved designing two postcards to capture contact information from FatFace's loyal customers. By opting in, these customers would receive exclusive offers and rewards from the company. We crafted visually compelling postcards and ensured they were distributed by store teams to encourage more customers to sign up for the VIP program. By building a robust customer database, FatFace could better target their offers and rewards to increase conversion rates and strengthen their relationship with their loyal base.