Catalogue Design for RPC M&H Plastics
Catalogue Design / Infographic Design / Photo Manipulation / Print Production / Layout Design / Iconography Design
A catalogue for RPC M&H Plastics showcasing the range of components they can produce for the healthcare industry.
Brief
RPC M&H Plastics needed a printed catalogue to showcase their extensive range of healthcare products, which included hundreds of products with varied price points, specifications, and interchangeable lids and dispensers. The main objective was to present the products in a logical order and make it clear which products were compatible with which.
Approach
Here I created a militant style grid, and applied this through out. This consistent structure helped the customer navigate the pages and kept all the assets on the page in neat alignment. Sections broken were up by large images to change the pace of the document, we utilised these to demonstrate how one of the key products of that section is used. These images were black and white to keep a cleaner aesthetic.
The blue coloured this sector as per the visual brand guidelines, using white here after gives a clean and clinical feel, appropriate to the health sector. Circular shapes were sprinkled through to soften the militant grid and create movement. Typography was applied as per the brand guidelines. User experience was further improved via applying labelling each section improving user ease.
Outcome
We delivered a sleek and modern design that effectively showcased RPC M&H Plastics' healthcare product range, which helped generate lots of sales. The client was thrilled with the final result.
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